German Social Media Vocabulary
This set covers the everyday mechanics of social platforms: setting up a der Account, deciding whether to abonnieren a channel, and watching something take off with die Viralität. Most of these words look and act like their English counterparts, which makes them easy to learn but also easy to mangle: liken is a fully regular German verb (ich like, geliked), not a copy-paste of the English word.
Learn these 13 words
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All 13 words
plural: die Accounts
account
Er hat zwei Accounts bei Instagram. — He has two accounts on Instagram.
to comment
Kannst du meinen Beitrag kommentieren? — Can you comment on my post?
plural: die Likes
like
Der Beitrag bekommt viele Likes. — The post gets many likes.
- likenA2
to like
Sie liked jeden Beitrag ihrer Freunde. — She likes every post from her friends.
- postenA2
to post
Ich poste jeden Tag ein Foto. — I post a photo every day.
plural: die Profile
profile
Ich habe mein Profil neu gestaltet. — I redesigned my profile.
plural: die Storys
story (social media)
Sie postet jeden Tag eine Story. — She posts a story every day.
subscribe to
Diese Zeitschrift würde ich gerne abonnieren. — I would like to subscribe to this magazine.
plural: die Follower
follower
Er hat tausend Follower auf Instagram. — He has a thousand followers on Instagram.
plural: die Foren
forum
Ich melde mich heute bei diesem Forum an. — I am registering with this forum today.
plural: die Hashtags
hashtag
Der Hashtag wird sehr oft benutzt. — The hashtag is used very often.
plural: die Nutzer
user
Viele Nutzer teilen ihre Meinung online. — Many users share their opinion online.
plural: die Viralitäten
virality
Die Viralität des Videos überraschte alle. — The virality of the video surprised everyone.
How to learn this set
Six of these nouns are borrowed almost unchanged from English (der Account, das Like, die Story, der Follower, der Hashtag, das Forum), so your real job is locking in the gender, not the meaning. Group them by article and say them in short phrases: der Account, der Follower, der Hashtag on one hand; das Like, das Profil, das Forum on the other; die Story, die Viralität on their own. For the four verbs, drill the endings out loud since English speakers tend to leave them unconjugated: du likst, sie postet, wir kommentieren, ihr abonniert.
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Frequently asked questions
Is 'Like' a noun or verb in German?
Both exist, but they're spelled differently. 'Das Like' is the noun for the thumbs-up itself (ein Like geben), while 'liken' is the verb you conjugate normally: ich like, du likst, er hat geliked.
What's the difference between der Follower and der Nutzer?
Der Nutzer is any user of a platform, app, or website in general. Der Follower is specifically someone who follows your account, so every Follower is a Nutzer but not every Nutzer is a Follower.
Why is it 'das Profil' and not 'der Profil'?
Profil follows the pattern of many German nouns ending in -il that take das, similar to das Ventil. There's no shortcut here beyond memorizing it with the article attached from the start.
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